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[DOWNLOAD] "Onslaught: Commercial Speech and Gender Inequality." by Case Western Reserve Law Review " Book PDF Kindle ePub Free

Onslaught: Commercial Speech and Gender Inequality.

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eBook details

  • Title: Onslaught: Commercial Speech and Gender Inequality.
  • Author : Case Western Reserve Law Review
  • Release Date : January 22, 2009
  • Genre: Law,Books,Professional & Technical,
  • Pages : * pages
  • Size : 381 KB

Description

ABSTRACT Utilizing Dove's infamous "Onslaught" viral ad, this Article explores the ways commercial speech constructs images of and attitudes toward women that interfere with full equality for women. Advertising and marketing contribute to creating a social reality in which it is taken for granted that women must spend a great deal of time on appearance and that appearance is of critical importance to life success. As is typical for much advertising, it often does this by stimulating anxiety. Such anxiety may contribute to low self-esteem, lowered ambitions and stereotype threat reactions, as well as to biased reactions on the part of others--all of which may serve as obstacles to women achieving greater equality. The barrage of images which portray women as sexual objects or commodities also sends a message in some tension with full equality for women and may similarly lead to harmful self-conceptions on the part of women, as well as leading both men and women to view women as less competent. Harms such as these are often justified on the basis of the right of the speaker to participate in public debate or in the public's right to receive advertising "information." The Dove ad itself however, undermines these arguments by illustrating the problem in locating a "speaker" for commercial speech and raising questions about the nature of the "information" provided by advertising. In this Article Professor Piety argues that these questions should give us pause before accepting arguments to extend full First Amendment protection to corporate speech.


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